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Marketing Guru Idris Mootee Offers Free Advanced Branding Strategy Masterclass Delivered Via Blog, YouTube and Facebook

Boston, MA and Toronto, ON (PRWEB) July 11, 2007 -- Renowned marketing expert and author, Idris Mootee, today announced his new Open Source Advanced Branding Strategy Master Class. Unique in its approach, the new program is totally free and is an advanced level professional education solution adapted to Web 2.0, delivered via Mootee's blog, Innovation Playground, at www.mootee.typepad.com.

Mootee first began offering his highly regarded Advanced Branding Strategy Master Class as a three-day workshop in 1999. Committed to democratizing professional knowledge, Mootee's goal is now to bring cutting edge resources to more people than ever before. There are no tuition fees, no text books and no geographical or class size limits. All that's needed is a computer and a connection to the Internet. The idea is to democratize professional knowledge, making the latest thinking available to professionals who need them for their jobs.

"It's an advanced-level brand strategy education in just eight weeks, with absolutely no class time necessary," said Mootee, author of the 60 Minute Brand Strategist -- now published in five languages. "Participants will be equipped with the latest thinking and concepts in brand strategy, using Web 2.0 tools such as blogs, Wikipedia, Flickr, Facebook, del.icio.us, YouTube, and Google Docs."

"It's simple; just access the class material at my blog once or twice a week. Then post comments and your own point of view. You can even organize virtual work groups with other class members -- all with no fees whatsoever. It's all about open source learning. The market alternative is one of those short business school programs that can cost anywhere from $2,500 to $5,000, plus travel."

Although there are a number of open source software packages to help educators create effective online learning communities, the Open Source Advanced Branding Strategy Master Class is among the first of its kind delivered via a blog.

Participants will be encouraged to deliver their own presentations via YouTube and to conduct group discussions via Facebook. All the class materials generated by Mootee and by class participants will be archived and available to future students, with alternative language classes also under consideration.

The first class will begin during the third week of August. Visit Mootee's blog, Innovation Playground, at www.mootee.typepad.com for more information.

About Idris Mootee

Idris Mootee is a highly acclaimed strategy, innovation and marketing expert with a long history of working as a strategy adviser to a number of C-level executives and start-ups. The focus of his consulting efforts is strategic innovation. He is currently Senior VP Strategy and Innovation with Blast Radius Inc; a global experience innovation firm with clients that include BMW, Starbucks, Nike, Nintendo and Kitchen Aid.

He is the author of three business books and a frequent speaker at international executive briefings and prestige conferences on the topics of strategic innovation, emerging disruptive business models and the future of marketing and is frequently quoted in major publications. He holds advanced degrees in business and management.

About Innovation Playground

Innovation Playground is the personal blog of Idris Mootee. It exists at the intersection of Strategy and Marketing + Experience Design + Disruptive Technologies.

Press Contact:

Jimmy Carson

1-617-933-8921 or 1-647-722-3345

imootee(at)highintensitymarketing.com or imootee.iemp98(at)london.edu

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