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PR News Launches Digital PR Blog

(PRWEB) July 17, 2007 -- www.prnewsonline.com - With digital communications a top priority among public relations professionals, PR News has just launched the Digital PR Blog at www.prnewsonline.com, featuring best-selling author and PR executive Mark Stevens, CEO of MSCO.

The blog, part of PR News' growing coverage of online communications, is a new feature of the site's Digital PR Report, a partnership with Medialink. Stevens, who heads up global marketing firm MSCO, is the author of the BusinessWeek bestseller "Your Marketing Sucks," and "Your Management Sucks," which was chosen by Entrepreneur.com as one of the Best Business Books of the summer. His new book, "God is a Salesman," will soon be published by Hachette.

The goal of PR News' Digital PR Blog is to foster conversation among communicators, marketers and business executives about the role of PR in Web 3.0. In the blog, Stevens challenges conventional wisdom about PR and offers a unique take on next steps for organizations who are truly interested in leveraging new media.

"We chose Mark as our Digital PR blogger because we wanted a strong voice who has something unpredictable and smart to say about the role of communicators in the digital sphere," says Diane Schwartz, vice president and group publisher of PR News and the Media/PR Group of Access Intelligence. "We encourage communicators to participate in the blog and raise the level of conversation about this important and challenging topic."

Visit the blog at www.prnewsonline.com/blog

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