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Avery® Print and Mail Center Announces 'Direct Mail Dish' Blog

Brea, Calif. (PRWEB) July 12, 2007 -- Avery Print and Mail Center (PMC), the direct mail marketing group of Avery Dennison Office Products, announces the launch of its "Direct Mail Dish" blog. The blog will give small to mid-size business owners tips and resources on all aspects of a direct mail campaign from direct mail postcard design and mailing list creation to how to save on postage.

"Direct Mail Dish", will be authored by Avery's team of direct mail and print experts as well as other industry veterans. With the help of guest blogger and direct mail industry veteran, Jerry Heisler, readers will receive valuable insight on how to improve their direct mail campaigns and, more importantly, drive results.

"Of all the advertising media available to businesses today, direct mail offers the most targeted and measurable way to maximize a brand's return on investment," said Jerry Heisler. "I look forward to sharing my insights with Avery customers."

The blog will also serve as a place to recommend direct mail books and inform readers about upcoming direct mail events and seminars. It will even speak to specific vertical markets, such as real estate, insurance, financial, non-profit, medical and retail markets, about their unique business needs.

"We're looking forward to empowering our customers and blog readers to grow their businesses with a greater understanding of direct mail," said Avery Print and Mail Center Group Product Manager, Rick Day, "It's our goal to help our customers navigate the complexities of direct mail and take advantage of the benefits and exceptional return on investment that well-managed direct mail campaigns can provide."

"Direct Mail Dish" will be hosted by TypePad, a Six Apart company and widely recognized as one of the top blog providers for business and corporate communications.

Visit the Avery Print and Mail Center blog at www.printandmailcenter.com/blog

About Avery Dennison Office Products:

Avery Dennison Office Products Company markets products under the well known. Avery brand name and is one of the world's leading manufacturers of self-adhesive labels for laser and ink jet printers, labeling software, binders, sheet protectors, index and tab dividers and other office, home and school-related supplies. Avery Dennison Office Products, a business unit of Avery Dennison Corporation, is based in Brea, California. For more information about Avery brand products, visit the Avery Dennison Office Products web site at www.avery.com or call the Avery Dennison Consumer Service Center at 1-800-GO-AVERY (1-800-462-8379).

About Avery Print and Mail Center:

Avery PMC direct mail products include direct mail postcards, tri-fold brochures, folded cards, business cards, catalog sheets and rack cards. Avery PMC also provides mailing and list services and free direct mail marketing ideas and resources. Visit www.printandmailcenter.com for more information.

Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.

Media Contact:

Lisa Williams

Media forte marketing

lisa @ mediafortemarketing.com

www.mediafortemarketing.com

541.400.0246

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