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CellTrust(TM) CEO & Security Evangelist Sean Moshir Launches Mobile-Wireless Industry Blog 'OPTiN Today': Veteran IT Security Authority & CellTru

SCOTTSDALE, Ariz. (BusinessWire EON) September 18, 2007 -- Moshir, a noted IT security software veteran who founded CellTrust, states, "While the mobile-wireless industry is beginning to implement some important industry standards via associations like the CTIA and MMA, there remains a significant void when it comes to mobile security. Those seeking to market innovative mobile software and services will be hard pressed to see their offerings flourish because the mobile-wireless market has not yet figured out how to do 'mobile security' right. With the launch of OPTiN, we hope to advance this important discussion and incubate the best that the mobile-wireless industry has to offer to increase momentum for mobile relationship marketing."

OPTiN Today encourages feedback, ideas and opinion-sharing with a no-tolerance policy for people- or brand-bashing. Founded for mobile-wireless enthusiasts and businesses interested in various mobile marketing and messaging topics, OPTiN Today currently hosts and promotes blog commentary across the following mobile topics: Mobile Security, Mobile Marketing, Mobile Gateways, Mobile Applications, Mobile People, Mobile Ideas and Mobile Responsibility. Moreover, features in the premier launch of OPTiN Today investigate mobility in the world of banking, how SMS flight tracking can improve the environment, and utilizing SMS in a campus environment, among other timely topics.

According to Marc Thompson, a director on the board of SCIPP International (www.scippinternational.org) -- a global non-profit organization dedicated to providing world-class security awareness training and certification -- and manager of the CISSP education program for (ISC)2 (www.isc2.org), "Everybody from the executive Information Security professional to IT manager to end user is starting to understand the need for improved mobile security and corresponding industry benchmarks. OPTiN Today brings to the industry a desperately needed online medium for collectively achieving these mobile security benchmarks, which will ultimately transform the mobile phone into a highly functional commercial tool."

Driving home the importance of a real-time, collaborative mobile-wireless think tank, CellTrust Vice President of Marketing Tammara Anderton explains, "CellTrust has chosen to take a leadership role in launching OPTiN Today to provide a forum that supports a collaborative and lively discussion around topics at the heart of the mobile industry. We welcome and plan to provide a forum for contributions from all sectors of the mobile community."

ABOUT CELLTRUST(TM) CORPORATION

CellTrust(TM) Corporation (www.celltrust.com) is a secure mobile information management and delivery provider offering software and services designed to protect the integrity of information and transactions in the mobile and wireless environment. CellTrust RelationshipMobile(TM) is comprised of Multi-channel Gateway, Mobile Marketing Suite, and Mobile Wallet Suite, with vertical offerings CampusReact(TM) (www.campusreact.com) and FlightAssist(TM) (www.flightassist.com). In 160 countries using 400 carriers, CellTrust provides the secure delivery and trusted exchange of information on the mobile phone benefiting marketing, education, finance, travel, hospitality, technology, and government markets, among other vertical sectors. For more information, visit www.celltrust.com.

(C)2007 CellTrust Corporation. All rights reserved. CellTrust, the CellTrust logo, and the CellTrust product names and logos are either registered trademarks or trademarks of CellTrust Corporation. In addition, other company names and products mentioned in this document, if any, may be either registered trademarks or trademarks of their respective owners.

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