News & Articles About Blogs & Blogging

Square 2 Marketing Blog Brings Readers 'Behind the Scenes' On Business Book Project: -- Firm's blog provides behind the scenes access to their

DOYLESTOWN, Pa. (Business Wire EON) February 12, 2008 -- Square 2 Marketing started its blog two years ago to focus on providing marketing tips and techniques for business owners. The blog's author is Mike Lieberman, president of Square 2 Marketing.

"Our original intent was to share marketing insights that would help the business owner," Lieberman remarked. "We always felt that the blog had the potential to bring readers behind the scenes and allow us to give them special access to client work. It wasn't until we started the book that we realized readers might be interested in the details behind what it takes to get a book, written, edited, marketed, published and sold in stores."

Steve Eunpu, president of Linx, is helping Square 2 Marketing develop their book and has been a proponent of sharing insights with the world via their blog. He commented, "It's new and fresh -- it's the integration of traditional publishing with new media. Their interest in sharing the ups and downs of a book project is remarkable."

About Square 2 Marketing

Square 2 Marketing has helped hundreds of business owners increase sales through a Reality Marketing(TM) methodology that builds Marketing Machines(TM) for clients. In addition, the firm provides free marketing coaching, web casts, podcasts and live workshops. The firm delivers metrics-driven marketing programs tailored to the requirements of each distinct client. Current clients include Verilogue, eXude Benefits Group, Artistic Toy Manufacturing, Hilltop Enterprises, Rittenhouse Builders, IIS, The Hub, and Sales Evolution, to name just a few. To learn more about Square 2 Marketing, visit www.square2marketing.com.

Square 2 Marketing, Reality Marketing and Marketing Machine are registered trademarks of Square 2 Marketing, Inc.

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